Our Services

Regardless of the content format and content-management system you use, translatable content must be identified, content must be translated, and code must be preserved for the foreign language version of your Web site to work.

Contextual translation through CAT (Computer-Aided Translation) is utilized to ensure that foreign-language content is Web-appropriate and consistent, and can be leveraged when content is updated. Our CAT tools and localization processes are designed with your content specifications in mind to provide a cost-effective solution to your localization requirements.

We use human translators, editors, and proofreaders to provide polished, targeted translations when nuanced and idiomatic expressions are important. Our translators tackle marketing communications, corporate communications, creative copy, industry jargon, and other collateral materials. They are typically certified by one or more industry associations such as American Translators Association, Institute of Translating and Interpreting, Institute of Linguists, and others. To become certified by an association, a translator sits for a translation test, where he or she translates sample texts in one direction such as Spanish into English, covering a broad range of subjects. Members of the association judge translation accuracy and subject matter expertise and either award or deny certification in that particular language direction.

While certification can be subjective, it is a necessary step toward creating a standard by which translators are measured. Our evaluation process uses certification as the first measure of qualification to work for DDR Global, but we also assess subject matter expertise, industry experience, technology capabilities, speed, consistency, and adherence to deadlines. Our experience in vetting translators for over twenty years has enabled us to select the most qualified personnel.

Marketing specifically to Hispanic, Asian, African-American, and other ethnic groups can help your organization tap into new revenue streams. According to the U.S. Census Bureau, as of July 1, 2018, people of Hispanic origin constituted 18.3% of the nation’s total population, making them the nation’s largest ethnic or racial minority. With the U.S. Census Bureau estimating the total U.S. Hispanic population at 59.9 million, you cannot ignore the potential buying power of this fast-growing ethnic group.

Launching a successful campaign requires an understanding of cultural history, preferences, and spending habits, as well as a diversity of language ability. Armed with up-to-the-minute research, demographic information, and the ability to communicate in multiple languages, our consultants will first study your business and assess potential new revenue streams. Next, we’ll target the most strategic ethnic markets for your products and services and maximize ROI. Finally, we’ll establish a plan for you to penetrate those markets across all media and measure the short- and long-term results.

Whether it's developing ethnically focused direct marketing collateral, telemarketing, event planning and coordination, or online media and marketing strategy, DDR Global will help you generate new business from emerging ethnic markets and gain a competitive advantage over general marketers.

Whether we’re creating luxurious spread ads and inserts or provocative in-store moving kiosks for product merchandising, DDR Global will deliver distinct and effective communications to help your business succeed. From print to online, we provide a full range of services including design of corporate and product logos, press kit folders, signage, and exhibits.

We’ll develop impactful collateral to communicate your message to an international audience: brochure templates, datasheets, trade show literature, and annual reports. We’ll create your next print, outdoor, and online advertising campaign to target a particular ethnic population. We’ll devise traditional and online multicultural marketing strategies, channel promotions, and branding to sell your products and services to the global marketplace.

Your story is unique. DDR Global will help you tell it through distinctive, informative, and memorable communications and designs.

When building a Web site, designing interactive work, or developing an application interface, we strive to make the final product effective, as well as attractive. We can take branding to a new level by incorporating your company's identity into computer based products and presentations. Developing a good look-and-feel is one part of the process, but we go further by addressing the issues involved in cross-platform delivery and localization.

From the desktop to the Internet, we employ designers and engineers who are experienced in many interactive technologies, including HTML, Javascript, and scripted application development. Using these technologies, we have developed rich multimedia, Web sites and interactive software that span as many as 15 languages. We can prototype your company's next application, and in some cases, design and build the actual executable for delivery to your customers.

After defining the delivery medium and selecting the most appropriate technology, we also want to know the makeup of your target audience: How knowledgeable are they about your product and its competitors? What kind of system configuration can we expect from your baseline user? Do we need to be concerned about color depth, processor speed, installed technologies? It is our attention to issues such as these, combined with technical savvy and ability to deliver in multiple languages, that enables DDR Global to produce a product which more effectively reaches and moves your audience.

You’re probably accustomed to doling out portions of your multicultural commercial spots to different vendors based on their respective areas of expertise: copy goes to creative agency, translation goes to translation agency, casting goes to casting agency, musical composition goes to composer, and recording goes to sound studio.

At DDR Global, we’ll manage your project from creative inception to talent casting, union paperwork and paymaster, bilingual supervision, studio recording, editing, ISDN connection, and final media distribution. It takes just one email message or phone call to order and approve your next commercial radio or television spot.

Our producers have worked with some of the most acclaimed musicians in the recording industry: Marc Antony, Kenny G, Savage Garden, Luce, and others. We compose in all styles and genres, and customize your music to fit the unique requirements of your project.

We design original, imaginative sounds and also have access to a library with more than 10,000 unique sounds. Utilize our sound design service to add signature audio to your toys, handheld devices, apps, interactive Web site content, or other products.

We specialize in programming and product design needs such as concatenation, multi-language, and intelligibility at low sample rates and bit depths. Our knowledge in chip specifications ensures proper audio encoding. And our experienced mixing engineers ensure consistency from product to product. During all phases of your project, we keep the lines of communication between creative production and engineering open to ensure product quality.