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For Everlast Worldwide Inc.’s launch of a new line of nutrition products for Latinos, DDR Global developed radio spots featuring the voice of famed ring announcer Jimmy Lennon Jr. as well as Spanish packaging. Our creative work enabled Everlast to successfully market a new energy drink, nutritional bars, and vitamin supplements to Hispanics in New York, Miami, Los Angeles, and Chicago.

Click here to listen to a sample radio spot we created for Everlast Worldwide (2MB).

Grey Worldwide, a member of one of the world’s largest communications services groups, WPP Group, engaged DDR Global to promote Amerada Hess Corporation’s annual toy truck offer on Spanish radio and television. In addition to creating Spanish scripts, we cast Spanish voice talent and supervised studio recordings. We have also created and supervised the studio recordings of Spanish language radio spots for Hess Express convenience stores serving customers in 14 states.

Click here to view the latest holiday Hess toy truck spot we produced for Grey Worldwide (11MB).

Humana Inc., one of the nation’s largest publicly traded health benefits companies, sought DDR Global’s advice about launching a Spanish language Web site for its members. Our team consulted Humana on the look and feel of the Web site and what type of content would be most useful to its Spanish speaking target audience. We then developed a glossary of medical and health care terminology to be included in the site and translated the content into Spanish. As a result, Humana is reaching more Hispanics, the fastest growing ethnic population in the U.S.

Click here to view our Spanish Web localization work for Humana.


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Contact us for a sample kit or to set up a meeting with a DDR Global business partner.

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