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ETHNIC/INTERNATIONAL MARKETING
Marketing specifically to Hispanic, Asian, African-American, and other ethnic groups can help your organization tap into new revenue streams.  The U.S. Census Bureau indicates that Hispanics represented half of all growth in the U.S. population between July 1, 2003, and July 1, 2004.  As the overall population rose by about 1%, the Hispanic market grew at a rate of 3.6%.  With the U.S. Census Bureau estimating the total U.S. Hispanic population at 41.3 million, you cannot ignore the potential buying power of this fast-growing ethnic group.

Launching a successful campaign requires an understanding of cultural history, preferences, and spending habits, as well as a diversity of language ability.  Armed with up-to-the-minute research, demographic information, and the ability to communicate in multiple languages, our consultants will first study your business and assess potential new revenue streams.  Next, we’ll target the most strategic ethnic markets for your products and services and maximize ROI.  Finally, we’ll establish a plan for you to penetrate those markets across all media and measure the short- and long-term results.

Whether it's developing ethnically focused direct marketing collateral, telemarketing, event planning and coordination, or online media and marketing strategy, DDR Global will help you generate new business from emerging ethnic markets and gain a competitive advantage over general marketers.


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