NEW JERSEY, Montclair, February 8, 2006 DDR Global today announced the launch of the Spanish version of the Family Health Budget (www.familyhealthbudget.com, click on “en español”), an online resource developed jointly by Humana Inc. and the advocacy group Consumer Action. Originally unveiled in English and designed to help families throughout the nation successfully plan for and manage their health care expenses, the site is now fully navigable in Spanish, thanks to the localization efforts of the multicultural marketing, advertising, and translation agency DDR Global.
“The Spanish version of the Family Health Budget opens the possibility of getting a handle on the management of health expenses for millions of American families. DDR Global did an outstanding job translating not just the basics of the site and the budget calculator tool, but also the nuances of health budgeting in the context of overall family cost management,” said Tom Noland, Senior Vice President of Corporate Communications at Humana.
Developed in response to a survey of U.S. adults commissioned by Humana and conducted by Harris Interactive®, which revealed that two out of three Americans say they need and want help budgeting for health care, the Family Health Budget is part of a broad-based consumer education initiative developed by Humana and Consumer Action.
At the heart of the Family Health Budget is a robust but easy-to-use personal finance planning tool. The tool, called the Family Health Budget Planner, and its complementary Family Health Budget Web site, are designed to educate consumers nationwide on the true cost of health care for themselves and their families, guide them toward saving for future health care expenses, and enable them to make better health care decisions in an environment of ever-rising costs.
During a news conference in September 2005 at the National Press Club in Washington, D.C., Michael B. McCallister, president and chief executive officer of Humana, appeared with Ken McEldowney, executive director of Consumer Action, and Katherine Binns, president of the Healthcare and Public Policy Research Practice at Harris Interactive, to discuss the survey results, education initiative, and the Family Health Budget.
“When Americans budget, they usually do so only for the basics – food, housing and utilities,” McCallister explained. “Our goal through the Family Health Budget is to help people understand that they need to budget for health care expenses just like they would for any other necessity, and to help them do it confidently and successfully.”
“For many, annual financial planning is daunting, so much so that they just don’t budget at all. But many don’t realize that budgeting is worth the effort, and that health care expenses should also be taken into consideration, as they can be a significant drain on a family’s finances if not properly accounted for,” McEldowney said. “Faced with increasing medical plan premiums and medical costs in general, consumers are unsure of where to turn for help. Our partnership and its broad education program will provide consumers the tools they need to help them understand their health care options and more successfully plan and budget for their family’s health care needs.”
The Family Health Budget Planner assists consumers in determining how much they spend annually on health care and how much they should be saving for future expenses. The tool helps consumers address the financial challenges associated with health care costs and guides them through the entire health benefits experience, including choosing the best benefits options for themselves and their families.
“Managing health care costs and navigating the health care system can be challenging for anyone, especially for those whose primary language is not English,” said Jay Rossi, founder and CEO of DDR Global. “The Family Health Budget in Spanish now makes it easier for Spanish speaking consumers to not only build a budget for health care costs, but also to understand their health care options in their own language. More and more, we're witnessing organizations like Humana and Consumer Action that recognize the importance and value of targeted, multicultural communications.”
About Consumer Action
Consumer Action (www.consumer-action.org) is a non-profit, membership-based organization that was founded in San Francisco in 1971. Since then, Consumer Action has continued to serve consumers nationwide by advancing consumer rights, referring consumers to complaint-handling agencies through its free hotline, publishing educational materials, advocating for consumers in the media and before lawmakers, and comparing prices on credit cards, bank accounts, and long distance services.
About Harris Interactive®
Harris Interactive Inc. (www.harrisinteractive.com) is the 13th largest and fastest-growing market research firm in the world, perhaps best known for The Harris Poll® and for pioneering and engineering Internet-based research methods. The Rochester, New York–based global research company blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application, conducting proprietary and public research globally to help clients achieve clear, material and enduring results. Blending science and art, Harris Interactive combines its intellectual capital and one of the world’s largest online panels of respondents, with premier Internet survey technology and sophisticated research methods to market leadership through its US, Europe and Asia offices, its wholly owned subsidiary, Novatris in Paris, and through an independent global network of affiliate market research companies.
Humana Inc. (www.humana.com), headquartered in Louisville, Ky., is one of the nation’s largest publicly traded health benefits companies, with approximately 7 million medical members. Humana offers a diversified portfolio of health insurance products and related services – through traditional and consumer-choice plans – to employer groups, government-sponsored plans, and individuals. Over its 44-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.
About DDR Global
DDR Global partners with companies looking to globalize. Offering comprehensive, end-to-end services including foreign language communications, strategy, international advertising, ethnic marketing, Web design, and workflow consultation, DDR Global’s mission is to facilitate its clients’ ability to conduct business in the global marketplace. DDR Global provides multicultural solutions to corporations including Apptera, Arnold Worldwide, Everlast Worldwide, Grey Global Group, Humana, iMed Studios, and WMS Gaming, among others. For more information about DDR Global, visit the DDR Global Web site at www.ddrglobal.com, or e-mail email@example.com.